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How to encourage customers to order direct on your website for restaurants

Encouraging customers to order directly from your restaurant's website can be beneficial for several reasons, such as avoiding third-party delivery fees and building a direct relationship with your customers. Here are some strategies to promote direct ordering:

  1. Prominent Website Presence:

  • Ensure that your restaurant website is user-friendly, visually appealing, and easy to navigate.

  • Highlight the online ordering option prominently on the homepage.


  1. Exclusive Online Promotions:

    • Offer exclusive discounts or promotions for customers who order directly through your website. This can include free items, percentage discounts, or special bundles.


  1. Loyalty Programs:

    • Implement a loyalty program that rewards customers for ordering directly. Accumulated points or discounts can incentivise repeat business.


  1. Transparent Pricing:

    • Clearly communicate that ordering directly from your website means no additional service fees or markups, unlike some third-party delivery platforms.


  1. Email Marketing:

    • Build an email list of customers who have ordered through your website. Send out regular newsletters with exclusive promotions, updates, and special offers to encourage repeat business.


  1. Social Media Engagement:

    • Leverage your social media channels to promote the benefits of ordering directly. Share posts, stories, and updates about exclusive deals and promotions available only on your website.


  1. Personalised Marketing:

    • Use customer data to personalise marketing messages. For example, send targeted promotions based on a customer's previous orders or preferences.


  1. Easy Ordering Process:

    • Streamline the online ordering process to make it quick and convenient. A simple, intuitive interface can encourage customers to choose your website over third-party options.


  1. Responsive Customer Service:

    • Provide excellent customer service through online chat, email, or phone support. A positive customer experience can increase the likelihood of repeat orders.


  1. Highlight Safety Measures:

    • In times of health concerns (such as during a pandemic), reassure customers about the safety measures your restaurant is taking in food preparation and delivery.


  1. QR Codes and In-Store Promotion:

    • Place QR codes in your physical location that customers can scan to access your website directly. Use signage to inform customers about the benefits of ordering through your site.


  1. Feedback and Improvement:

    • Encourage feedback from customers who order directly. Use this feedback to improve your website, menu, and overall customer experience.


  1. Local Partnerships:

    • Collaborate with local businesses, offices, or organisations to offer special deals for bulk orders placed directly through your website.


By combining these strategies, you can create a compelling case for customers to choose your restaurant's website for their orders, fostering a direct and mutually beneficial relationship. This is were Now Tec can help at a ultra low cost. Contact us now!


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